Gearbox Montréal

Our team embarked on a quest to create a distinctive identity for the Montreal studio. To achieve this, we immersed ourselves in a world of vibrant, retro colors, drawing inspiration from the unique urban energy of the metropolis.

The industrial district of Montreal’s Old Port, home to this Gearbox studio, served as a major source of inspiration, with its graffiti and abandoned buildings. We integrated elements of street art into the design to capture the essence of pop culture and the 90s era. For instance, the gender-neutral signage draws inspiration from the iconic video game Mario Bros, featuring a retro, pixelated typographic composition.

In a desire to bring a touch of originality, unexpected pieces of furniture have been carefully integrated. Stools reminiscent of tree trunks and a large meeting table with wooden branch legs were selected to infuse a natural, wooded atmosphere into the design, creating a contrast with the venue’s '90s vibe.

The project embodies the concept of off-the-beaten-path exploration, symbolized by elements such as the yellow curtain salvaged from a welding workshop, now nicknamed “the shower.” This unique detail evokes the raw, industrial spirit of a construction site, deliberately contrasting with the cozy comfort of the rest of the cafeteria space.

In a desire to bring a touch of originality, unexpected pieces of furniture have been carefully integrated. Stools reminiscent of tree trunks and a large meeting table with wooden branch legs were selected to infuse a natural, wooded atmosphere into the design, creating a contrast with the venue’s '90s vibe.

The project embodies the concept of off-the-beaten-path exploration, symbolized by elements such as the yellow curtain salvaged from a welding workshop, now nicknamed “the shower.” This unique detail evokes the raw, industrial spirit of a construction site, deliberately contrasting with the cozy comfort of the rest of the cafeteria space.

In this project, Patriarche was truly able to unleash its creativity, pushing the boundaries of design to deliver a truly unique concept. The client, who placed complete trust in us, proved to be an exceptional partner, diving wholeheartedly into our boldest ideas. This mutual commitment made it possible to bring a shared vision to life, resulting in an extraordinary workplace where innovation and originality take center stage.