BSB Lyon: a school to inhabit, to experience, to share

On the occasion of the delivery of BSB’s new campus in Lyon, we take a closer look at a learning environment that goes beyond the simple function of education. This leading generalist business school, which trains students for a wide range of careers—marketing, finance, data/AI, strategy, CSR, wine business, as well as communication, media, culture, and creative industries through its new School of Media, Culture & Communication based in Lyon—has been designed as a place to live. Here, interior architecture, design, signage, and layout interact to create a complete and enriching experience.

As an extension of the school’s values, the interior architectural intentions reflect a pedagogy attentive to uses, nourished by culture and creativity. These elements inspire the design of spaces, spark imagination, and transform every detail into a lever for learning, both inside and beyond the walls.

A pedagogy embodied in spaces and practices

Through its history deeply rooted in the land and its territory, BSB reflects profound values: a taste for effort, curiosity, rigor, and kindness.

From earth, spirit, and art: these are the foundations that guided the interior design choices for this Lyon campus. For an idea to grow, it must be nurtured, tested, and cared for. The school becomes a place where perspectives, sensitivities, and imagination are cultivated.

BSB Lyon is a school that watches, observes, adapts, and cares. It does not merely transmit knowledge; it awakens creative, curious, and committed minds. Here, architecture becomes a pedagogical tool, a narrative medium, a lever for creativity. It does not simply shelter—it supports, stimulates, and reveals.

An architecture that tells a story

From the moment you enter, volumes open up, materials resonate, and lights speak. The space is conceived as a narrative—a spatial storyline where every detail, from furniture to signage, serves a purpose: to meet students’ expectations with flexible places to connect, collaborate, find inspiration, and develop projects and ambitions.

This environment creates a dialogue: it embodies an attitude, a way of thinking about space as a carrier of meaning. Interior architecture becomes a language that expresses the school’s values and philosophy, placing the student not only at the center but also as an active participant—free to interpret, appropriate, and transform the spaces throughout their learning journey. This framework is the result of an integrated approach, where narrative design, ergonomics, architecture, signage, and furniture intertwine to create a distinctive experience. The project is driven by a plurality of disciplines, conceived as elements of a collective adventure, to which every architectural gesture contributes.

BSB Lyon : a school to inhabit, to experience, to tell.

A living campus

Students, teachers, visitors… all are actors in this place. They don’t just pass through it—they live it. The school becomes a laboratory of emotions, a workshop of ideas, a space for experimentation.

The seating invites conversation, the alcoves foster focus, the pathways encourage discovery. Architecture follows rhythms, postures, and needs. It promotes interaction and supports uses.

At BSB Lyon, learning doesn’t stop at the classroom door: it happens in the in-between spaces, in the atmospheres, in everyday gestures. A setting that stimulates thought, sparks imagination, and inspires boldness.

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