To highlight the hair products and to offer a unique experience to the customers, our team has proposed a concept where luxury and dynamism meet. By focusing on materials such as wood, granite and glossy furniture punctuated by lighting, the wide range of products takes place in an atmosphere that is both chic and warm.
For the visual identity, we chose a classic typography, reminiscent of the very first boutique, opened since 1977. The crossed lines, like a braiding, are a nod to the hair and are part of the graphic signature. Few graphical elements animate the experience through the different areas of consultation, reception, waiting and hairdressing.